This is a new role. You'll be building our Services messaging, content and promotional engine that underpins how we take them to market, promote them and create demand.
The role has two connected objectives:
First, working with Service Leads to create clear, client-facing messaging hierarchy and value articulation that gives the business a consistent and compelling way to talk about our services.
Second, ensuring that we develop the right sales and marketing assets that deliver measurable value to both CDP and our clients.
To be clear: you are not the author. This role exists to prevent technically accurate content that nobody outside the business can engage with, and to create material that builds CDP's reputation as a trusted strategic partner. You are the commissioner, expert, architect, shaper, and editor. Content comes from subject matter experts. Your job is to help under cover the opportunity and need, to brief and influence teams to create content, to provide your expertise in advising, teaching, shaping what they produce, and then to make sure it goes to market effectively through the right sales, marketing and account management channels.
You'll work in close partnership with Service Leads, who own the commercial success and technical credibility of their services. Your role is to help them articulate and promote their services clearly for external audiences, challenge language and structure that doesn't land commercially, and ensure each service fits coherently within the wider CDP portfolio. You are not responsible for service scope, delivery models, or pricing, but you are responsible for ensuring those elements are communicated effectively to the market to demonstrate expertise and value.
Our values are Proactivity, Adaptability, Client-Centricity, Collaboration, and Trust.
What you’ll be responsible for
Own messaging and proposition frameworks
You’ll be the messaging architecture behind our Services, helping to develop aligned value propositions, messaging hierarchy, and differentiation narrative. This isn't a one-time exercise. As services and market needs evolve, you'll keep the framework current, coherent, and commercially sharp. It is the foundation everything else is built on, and you are responsible for maintaining it across a growing portfolio of services and Service Offering Leads.
Take Services to market and drive promotion
When new or evolved services are ready, you'll lead their commercial launch. That means developing the go-to-market narrative, helping to equip the business with the assets it needs, and working with Campaign and Comms teams to ensure visibility across the right channels. You'll identify where and how each service should be promoted, through campaigns, thought leadership, LinkedIn, events, or direct sales and account management enablement, and drive that activity with pace and commercial intent. Growth in awareness, consideration, and pipeline contribution is a direct measure of your effectiveness. You'll also bring channel best practice to this process, understanding SEO and AIO principles so content is not only compelling but discoverable.
Translate technical expertise into client language
Service owners understand what they do in depth. Your job is to help them say it in ways that resonate externally. That requires listening carefully, asking the right questions, and reframing technical language into commercial narrative without losing accuracy. Language needs to be consistent and aligned, this will be your responsibility.
Brief Service owners and drive content development
You’ll work with Service Leads, our Markets, and conduct your own research, to identify what content is needed, building clear briefs for service owners, and manage delivery. You'll ensure Service Leads understand what's being asked, why it matters commercially, and what good looks like. You'll hold them accountable, with support and encouragement, but with clear expectations.
Edit, shape, and quality-assure all output
Once content is produced, you take ownership of making it right. You'll edit for clarity and impact, align it to the messaging framework, remove unnecessary complexity, and ensure it's genuinely useful for the audience, whether that's a BDL building a proposal, a sales lead in a client meeting, or an account manager growing a relationship. Strong editorial judgement and the ability to rewrite copy where needed are non-negotiable in this role.
Identify and develop new promotional opportunities
Working closely with our Campaign and Comm Team, you'll actively look for new ways to get our services in front of the right audiences. That includes using LinkedIn purposefully, promoting our people and their expertise, not just the company, and mobilising Service teams to use their own networks. This requires ongoing encouragement and a willingness to change mindsets. You'll also keep an eye on emerging tools, frameworks, and approaches that could strengthen how we promote and sell, bringing ideas to the table with a clear case for adoption.
Own digital visibility for our services
You'll own the strategy for how Service content performs online, to ensure web pages, articles, and assets are optimised for both search and AI-driven discovery (AIO). You'll identify social communications opportunities and brief Channel to bring them to life. Strategy and opportunity identification sit with you. Execution sits with Campaign and Comms Team, but you’ll need to be willing to get stuck in.
Ensure consistency across services and sectors
With multiple services across multiple markets, fragmentation is a real risk. You'll maintain oversight of quality and consistency across all Service content, ensuring the business speaks with one voice and that individual service content fits within the broader CDP proposition.
Things you may also be asked to help with
We are a growing function, and everyone contributes beyond their immediate remit. This might include:
- Supporting input into the marketing calendar from a content planning perspective
- Helping shape sales proposals and tender responses where strong proposition language is needed
- Contributing to brand and creative direction in collaboration with the Channel team
- Supporting knowledge transfer and content briefing for agencies and external partners
- Representing the marketing function in service planning or proposition development conversations
- Contributing to cross-pillar marketing initiatives where content expertise is needed
WHAT SUCCESS LOOKS LIKE:
You are a trusted advisor to Service Offering Leads.
They come to you early, when a Service is evolving, when a new opportunity emerges, when they're not sure how to position something. You've earned that by understanding their world, asking good questions, and consistently improving how their services are perceived externally. They trust your judgement on what will land with clients, even when it means changing something they're proud of.
You get the best out of subject matter experts.
You've built a content engine that works. Service owners know what's expected of them, briefs are clear, and the output is consistently better than it would have been without your involvement. The business has stopped producing pure technical content and started producing material that creates real commercial conversations.
Services are actively promoted and performance is improving.
The Services you support are visible in the right places, talked about in the right way, and generating interest that feeds the pipeline. New services are launched with clarity and confidence. Content is being used by BDLs, by sales leads, by account managers, and you can point to where it has made a difference.