As a Key Account Manager candidate, you will be assessed against the following attributes:
Strategic & Commercial Leadership
Ability to operate as the commercial owner of a portfolio of key accounts, balancing growth, margin, risk and long-term value creation.
Evidence of competency includes:
- Ownership and growth of complex B2B accounts (£1m+ annual value).
- Clear understanding of account-level P&L and margin drivers.
- Demonstrated ability to shape pricing strategy and manage commercial negotiations.
- Multi-year account planning with structured growth hypotheses.
- Disciplined pipeline management and forecast accuracy.
- Experience balancing short-term revenue with long-term account value.
Client Insight & Strategic Thinking
Ability to translate deep understanding of client strategy, industry context and competitive positioning into actionable account growth strategy.
Evidence of competency includes:
- Mapping of client business models, investment priorities and decision-making structures.
- Identification of whitespace opportunities and cross-capability/sector expansion.
- Anticipation of market or client shifts before formal procurement cycles.
- Converting client insight into commercially successful programmes.
Stakeholder Influence & Negotiation
Ability to build, expand and manage complex multi-stakeholder relationships in regulated, procurement-driven environments.
Evidence of competency includes:
- Confident engagement with Senior Director/VP/C-suite stakeholders.
- Structured stakeholder mapping and reduction of single-thread risk.
- Effective management of procurement and commercial gatekeepers.
- Successful navigation of difficult conversations regarding scope, margin, performance or delivery risk.
- Development of executive sponsorship within strategic accounts.
Internal Organisation & Cross-Functional Leadership
Ability to align internal teams around account strategy and protect account-level commercial integrity.
Evidence of competency includes:
- Leading cross-functional teams across technical, sector and capability groups.
- Providing clear commercial direction to support bid/no-bid and investment decisions.
- Escalating delivery or margin risks constructively and early.
- Resolving internal misalignment between sales, delivery and capability functions.
- Coaching colleagues transitioning into client-facing roles.
Executive Presence & Personal Effectiveness
Professional maturity, credibility and judgement consistent with Principal-equivalent level.
Evidence of competency includes:
- Structured, articulate communication in high-stakes environments.
- Calm and credible handling of commercial tension or conflict.
- High emotional intelligence and self-awareness.
- Strong negotiation capability.
- Commitment to continuous improvement and contribution to the evolution of CDP’s Account Management discipline.