This is a new role. That matters, because you won't be stepping into something established, you'll be building it. You'll sit at the intersection of marketing and sales, driving the marketing relationship between our Healthcare Markets, Services, and Brand, with the objective of building client demand for our services. You’ll be working closely and directly with Healthcare teams to make sure marketing earns its seat at the table.
It's a highly visible position that requires confidence to challenge, influence, and lead. You'll create clarity from complexity, bring structure to ambiguity, and drive performance from teams who don't report to you.
In practice, that means leading Healthcare Market teams through their marketing strategy and planning, translating commercial priorities and barriers into deliverables and campaigns, identifying and delivering on content opportunities to drive awareness, consideration, supporting Market to be visible through all channels, and creating client journeys and experience that move the needle and create conversations. You will be the pivot point between the Markets and the rest of the marketing team, ensuring everything is joined-up, well-timed, commercially grounded, and performs.
Job Duties and Responsibilities:
Own Healthcare marketing strategy and planning
You will define and own the marketing strategy for our Healthcare Markets. This means understanding their commercial growth priorities, segmentation, target audiences, barriers, and GTM focus, and translating that into a clear and actionable marketing plan. You won't be handed a playbook. You'll write one.
Work with Market Heads and senior commercial leaders
This role requires strong relationships at a senior level. You will work hand in hand with Market Heads, Business Development Leads and Account Management teams to understand pipeline priorities, engagement barriers, align on growth targets, and ensure marketing activity is anchored in commercial opportunity. You'll need to influence without authority, push back constructively, and be a trusted strategic partner, not an order-taker.
Develop and orchestrate campaigns and lead nurture journeys
Once you’ve identified the Marketing opportunity, whether awareness or lead nurture, you’ll work across teams to help deliver it. You'll define the brief, set the direction, and hold others accountable for delivery. You'll own the performance loop, reviewing results, feeding insights back, and improving future activity.
Translate market insight into messaging and content briefs
You'll act as the market intelligence function for Healthcare Markets. That means staying close to client needs, competitor activity, and market dynamics, translating your insight and ideas into defined content opportunities. You’ll work Markets with identifying the right person to create the content, and supporting them as they develop it. You’ll own each Sector’s messaging platform, ensuring consistent communication across all channels, with regular reviews to ensure we’re hitting the right points with clients.
Drive performance management and accountability
You'll own monthly Marketing performance reporting for Healthcare Markets. That means tracking the contribution of marketing to pipeline and revenue, presenting results clearly and honestly to senior stakeholders, and making recommendations based on evidence. Performance should tell a story, you'll be the one telling it.
Hold Markets accountable for using what we produce
It is not enough to create assets and campaigns. You'll ensure Market teams are using what marketing produces, that activity is followed through on, and that leads from campaigns are properly tracked and progressed. This requires the confidence to challenge senior stakeholders when accountability is lacking.
Work with Channel Execution to optimise channel performance
You will work closely with the Channel Execution team to ensure campaign delivery is aligned with market priorities, that the right channels are being used to reach the right audiences, and that insight flows back from channel performance into future planning.
Own the digital visibility strategy for your markets
You'll be responsible for ensuring your markets are well-represented and findable across digital channels. That means owning the strategy for how market-facing content performs on the website, working with Channel Execution to ensure it is optimised for both search and AI-driven discovery (AIO). As the way clients find and evaluate professional services continues to shift, you'll stay ahead of that and make sure we're positioned where it matters. You'll also identify social communications opportunities, moments where market insight, client stories, or sector thinking should be visible, and brief Channel Execution to bring those to life. The strategy and opportunity identification sit with you, handed over to other Marketing teams to help with execution.
Things you may also be asked to help with
We are a growing function, and everyone contributes beyond their immediate remit. This might include:
- Contributing to the overall marketing calendar and planning process
- Supporting the development of sales enablement materials and proposals
- Representing marketing in commercial and sector planning conversations
- Helping shape how the wider marketing team evolves and improves
- Supporting onboarding or knowledge-sharing with newer team members
- Contributing to cross-pillar marketing initiatives where market insight is needed
What is success:
- Our Healthcare Markets refer to you for expertise, guidance, experience, best practice and ‘how to’ – you’re trusted and respected.
- You help to build and then drive each Market’s calendar with tangible outputs and measurable performances
- Through the combination of all efforts, you improve the demand of our services for ICPs through awareness, consideration and intent to engage